Carnivores might be surprised the next time they hit up their local meat aisles.
What’s so great about this juicy burger made from pea protein? Not only is it the first veggie burger to be sold in the meat section of a grocery store, it’s also supposedly the first one that looks, cooks, and tastes like ground beef — bleeding (the things you can do with beets these days!) and sizzling just like the real thing.
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And besides being a far cry from those cardboard patties every vegetarian has tried and hated (and re-tried and re-hated), The Beyond Burger is better for your body, containing more protein and iron and less saturated fat and cholesterol than ground beef — all for essentially the same amount of calories. They’re also antibiotic-, hormone-, GMO-, soy-, and gluten-free.
Beyond Meat hopes its patties’ place in the meat section will encourage more people to embrace a plant-powered diet. To find Beyond Burgers — which ring in at two patties for $5.99 — in a store near you, check out their ever-expanding distribution list here.